Home Selling

July 16, 2026

Experience Matters – Questions to Ask Before Selling

A prospective homebuyer researches properties at their laptop, immersed in a digital ecosystem of property listings, market data, checklists, reviews, and location maps displayed as floating interface elements. A small house model sits nearby alongside coins, representing the financial planning and dream of homeownership. The scene captures the modern buyer navigating complex information—pricing trends, property comparisons, inspection checklists, and neighborhood insights—to make informed decisions in today's competitive market.

Our clients have presented us with many unique situations when selling their Arizona Homes. Whether moving out-of-state to take a new job, hoping to buy a bigger home with a pool, needing to be in a new school district, or looking to downsize to a home that is more manageable …

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Posted in Home Selling
May 7, 2026

A Great Marketing Plan

Illustration of Realtor Marketing a Home for Sale

The day is here! You need to sell your home. The next steps are to find a real estate agent familiar with the Phoenix MLS, put your home on the market and negotiate a contract. The #1 rule in selling your home is to get you home Tons of Exposure …

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Posted in Home Selling
March 11, 2026

Pricing Strategy for a Buyer’s Market

Illustrated couple considering a home selling pricing strategy

The 2025 buyers’ market has passed and 2026 promises lots of hopes for sellers looking to get their home sold at a great price!  As the real estate market normalizes to a more traditional market, here are a few tips to consider to be sure your home is not …

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Posted in Home Selling
Feb. 18, 2026

Home Remodel Pricing Strategy

hardwood floor installation to increase home value

Many of my clients consider remodeling a home prior to selling the home with the hope of getting a higher price. Picking out new flooring, paint, fancy new counters for the kitchen and other upgrades for your home is a lot of fun. Upgrades in your home will also allow …

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Posted in Home Selling
Dec. 10, 2025

Moving Mom and Dad

Aging parents

More and more and clients are coming to us to discuss real estate needs in regard to their parents. As we discuss the logistics and strategy of selling the home, one challenge is generally driving the move. Our aging parent is dealing with a new health or memory issue such …

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Posted in Home Selling
Nov. 17, 2025

Selling for Top Dollar – Getting Tons of Exposure

The day is here! You need to sell your home. The next steps are to find a real estate agent familiar with the Phoenix MLS, put your home on the market and negotiate a contract. The #1 rule in selling your home is to get your home Tons of Exposure. The more …

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Posted in Home Selling
July 17, 2025

Present and Showcase Your Home to Find Buyers

More Exposure Means More Buyers 

The day is here! You need to move and get your home sold ASAP. In marketing your home, the concept is simple, “The more exposure you get for your home, the more potential buyers you reach and the faster the sale and a higher sales …

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Posted in Home Selling
June 19, 2025

Renovations that Raise Your Sales Price

 

Close-up of hands selecting neutral paint colors from a swatch book — perfect for staging homes and enhancing curb appeal in real estate listings.

Have you been out to see the builder model homes? You may notice that builders load tons of upgrades into the model homes. The builders know that the look and feel of the home is super important to the buyer and if they get the buyer excited about the …

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Posted in Home Selling
May 16, 2025

Pricing Considerations for a Successful Home Sale

Person using laptop with house and checklist icons, symbolizing home selling strategy and preparation.

Pricing a home correctly is defined as pricing a home in a price range of comparable other homes sold in the last 3 to 6 months. A home priced more than 5% under the lowest sale may be considered underpriced. A home priced more than 5% above the highest sale …

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Posted in Home Selling
April 14, 2025

Want a Better Offer? -- Marketing the Special Amenities Close to Your Home!

Online Real Estate Location Search

When preparing a home for sale, often you are dealing with a whole lot of logistics and people. Managing painters, landscapers, handymen, stagers, and photographers takes up time, and agents often overlook marketing location.

On a weekly basis, we get a number of questions about the local area around our …

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Posted in Home Selling